Behind every success story is a business owner who decided they were done playing small.
These case studies arenβt marketing fluff β theyβre hard-earned wins from real MCC clients who built stronger, smarter, and more profitable companies by committing to the process.
From trades to professional services, seven-figure growth to systemized freedom β hereβs what happens when high-performing entrepreneurs stop guessing and start leading.
π See how long-term coaching and no-bullshit strategy creates lasting results.
Industry: Environmental Remediation & Abatement
Location: Alberta, Canada
Coaching Tenure: 5.5 Years
Client Since: 2018
π§± From Field-Level Firefighting to Strategic Industry Leader
Craig wasnβt new to the trades β but like many fast-scaling business owners, he was stuck in a dangerous cycle: booming demand, inconsistent margins, no real leadership team, and all roads leading to him.
When Craig joined Mitch Cammidge Coaching, his Abatement company was generating $1.5M annually β but at the cost of long hours, burnout, and firefighting operations.
Over 5.5 years of strategic coaching, Craig and his team turned A&M into one of Albertaβs most respected abatement and remediation companies, now generating over $6 million in revenue, with strong internal systems and national expansion potential.
βοΈ What We Built Together
π Revenue Growth: $1.5M β $6M+
π· Team Expansion: Doubled field staff; added 4 project managers & a full admin/sales team
π οΈ Sales & Marketing Engine: Created in-house, tracked by KPIs, tied to lead flow & pipeline
π§ Leadership Shift: Craig stepped back from daily ops; delegated major functions to management quorum
π§© Business Infrastructure: Full segmentation of HR, Ops, Admin, Finance, Sales, and Strategic Planning
ποΈ Expansion Track: Launched additional business units, commercial real estate portfolio, and future verticals
Their success wasnβt overnight β it was built over 5.5 years of consistent execution, pressure-tested strategy, and a commitment to systemize before scaling.
This isnβt theory. Itβs what happens when you combine relentless focus, ironclad systems, and coaching that doesnβt sugarcoat the truth.
π Book your strategy call and letβs get to work.
Industry: Accounting, Marketing, Business Development
Location: Alberta, Canada
Coaching Tenure: 8 Years
Client Since: 2016
π From Side Hustle to Scalable Empire
When Danielle started with MCC, she had one core business β bookkeeping and accounting β plus two small side ventures. Like many entrepreneurs, she was talented, overextended, and stuck spinning plates instead of building an empire.
Over the course of eight years of coaching and execution, sheβs turned a humble service business into a multi-brand portfolio with 11 active business units, multiple teams, recurring revenue, and global reach. The result? A CEO who doesnβt just run a company β she owns a movement.
βοΈ What We Built Together
π° Revenue Growth: 200% increase in the core accounting business
π Cost Optimization: 70%+ reduction in ad spend with massively improved ROI
ποΈ New Business Units Launched:
SOS Marketing
Air Quality Solutions Edmonton
She Hustle Collective (North American launch)
Property Management
Franchise Training & Business Development
Accounting & Bookkeeping Academy
Modeling School
Photography Studio
And moreβ¦
π₯ Team Growth: Expanded core staff across departments including marketing, operations, and delivery
π Systemization: Strategic planning, financials, HR, marketing, ops β all dialed in and scalable
π§ Brand Power: Both founders now run speaking, coaching, and publishing brands tied to their business portfolio
π’ Franchise-Ready Model: Several business units now prepped for license or franchise expansion
This didnβt happen in a weekend. It took 8 years of structure, reinvestment, personal development, and smart decision-making. MCC helped Danielle shift from reactive operator to strategic CEO β and the results speak for themselves.
If youβre a founder sitting on a firecracker of ideas β but youβre stuck in the weeds β letβs build your business empire the right way.
π Book a free strategy call. Letβs design whatβs next.
Industry: Structural Welding & Fabrication
Location: Alberta, Canada
Coaching Tenure: 10 Years
Client Since: 2016
ποΈ From Shop Floor to Strategic Operator
When Rick came to MCC, Reliable Welding was a hands-on, in-the-shop business β profitable, but plate-spinning at scale. Rick was in the weeds, wearing too many hats, managing jobs, people, and cash flow all at once.
Over the next 10 years of focused coaching and execution, Reliable Welding transformed into a multi-million dollar, management-driven company, built for scale, profit, and legacy.
βοΈ What We Built Together
π° Revenue Growth: $3.6M β $8.4M
π₯ Team Leadership: Management team expanded from 2 to 6 key leaders
π Profitability: Consistently maintained profit margins of 18β22%
π§ Owner Shift: Rick went from hands-on operator to vacation-taking, deal-closing business owner
π‘ Strategic Expansion: Brought in outside investment partners to scale the company and set Reliable up for long-term market dominance
π System Development: Financial controls, job costing, cash flow planning, and production forecasting β all aligned with growth
This wasnβt a quick fix. It was a decade of evolving leadership, systemizing process, and facing hard truths with real strategy. Rick stayed in the fight, kept growing as a leader, and built a company with both scale and sustainability.
If your company canβt run without you β you donβt own a business.
You own a job.
Letβs fix that.
π Book your strategy call and letβs get to work.
Industry: Residential & Commercial Furnace & Duct Cleaning
Location: Alberta, Canada
Coaching Tenure: 8 Years
Client Since: 2018
π οΈ From One Truck to a Scalable Regional Powerhouse
When Joe and Kaye R started with MCC, BritCan was a hard-working, truck-based operation β reliable, in demand, and entirely dependent on their personal hustle. They were on the tools full time, running jobs, handling calls, and pushing the business forward by brute force.
Over 8 years of focused coaching and smart execution, BritCan has evolved into a seven-figure business with a growing fleet, new divisions, and plans for regional expansion through licensing.
The shift? They stopped working in the business and started leading it.
βοΈ What We Built Together
π Fleet Growth: Expanded from a single truck to a fleet of service vehicles
π° Revenue: Approaching seven-figure annual revenue with stable margins and scalable delivery
π₯ Team & Leadership: Added office support, field staff, and built out mid-level management
π§ Owner Transition: Joe & Kay moved off the tools and into full-time leadership, training, and growth strategy
π Expansion Model: Built foundation for a licensable furnace cleaning model, now being prepared for rollout into new markets
π οΈ New Divisions: Added complementary service lines and upgraded all back-end systems for scheduling, client care, and workflow
Brit Canβs transformation wasnβt accidental β it was the result of years of consistent coaching, operational structure, and refusing to stay stuck in the grind. Joe and Kay stayed the course, embraced systems, and positioned themselves to scale through leadership, not labor.
If youβre a trades business owner stuck in the day-to-day β letβs build you out of the truck and into a scalable, sellable, and serious business.
π Book your strategy call and letβs build something you can be proud of.
In addition to long-term client transformations, MCC has delivered strategic firepower across dozens of industries, models, and markets. Whether itβs raising capital, building franchises, or training high-performance sales teams, these micro case studies showcase the depth of execution we bring to the table
π Franchise Development
Built hundreds of franchise units across Canada and the U.S., including home services, personal care, and food & beverage. From concept to compliance, brand building to operational rollout β weβve launched systems that scale.
β°οΈ Specialized Industries
Launched startups in some of the worldβs most regulated and niche sectors β including funeral services, environmental tech, and air quality. MCC thrives where most coaches wonβt even enter the room.
πΈ Funding & Capital Raises
Led and supported raises from pre-revenue decks to public-stage capital campaigns, including real estate, SaaS, manufacturing, and trade-based ventures. If you need capital and a real strategy to deploy it β we build both.
π― Sales Training & Development
Trained over 2,000 sales professionals across trades, tech, retail, and coaching. Whether itβs a one-person founder or a 50-person sales force, we install real-world sales systems that close deals and scale fast.
π Book your strategy call. We'll show you how.
π READY TO 10X YOUR BUSINESS?! π
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