Share This:

Regardless of how experienced you are as a business leader, there will always be room for improvement. There will always be something new to learn. Considering this, investing in executive coaching in Edmonton, AB is not a bad idea. Doing so will equip you and your management team with the right skills, attitude, and perspective to lead your organization better. 

However, before you start looking around for business coaching services, you should know that finding the right coach for you is not as straightforward as it seems. Unfortunately, the bar for being called a “professional coach” nowadays has become low. You will need to conduct your search meticulously to find the best coach and get the most out of this endeavor. 

On that note, allow us to make your search at least a little easier by sharing with you some helpful advice. 

How to Find the Right Executive Coach for You

Before anything else, it pays to remember that business coaches have different approaches when working with their clients. Not everyone will be able to work effectively with you.

You know you have come across a potentially great executive coach for you and your business if he or she: 

  • Strives to understand and cares about your success
  • Strives to learn about your current situation and motivations
  • Is willing to drive you to go beyond your comfort zones 
  • Is willing to guide you in applying new behaviors and attitudes to real-life situations 

The business coach that can truly help you is someone who makes an effort to understand your current situation, your aspirations, and your motivations. They are invested in your success and will work with you to realize it. 

Furthermore, they will make you uncomfortable at times—they drive you out of your comfort zone so that you can level up. With that said, they know when to challenge you and when to simply support you.  

Finally, you need someone who will work with you day in and out, especially when applying new behaviors and attitudes. Highly effective executive coaches will help you demonstrate your learnings during your Board meeting, client presentation, or other real-life situations.

The Role You Need to Play

Your chosen executive coach will get to work right away to offer concrete advice and help you manage your organization’s various functions efficiently. Their business coaching services mainly include leadership coaching, but some may also cover other processes and systems such as HR, supply chain, and marketing and sales.  

While they will be hard at work to help you get your business up and running, remember that you have a part to play as well. 

To get the most out of your executive coaching, you must be open to the behavioral changes and mental mindset shifts introduced by your coach. While this may entail making drastic changes on your part, there’s no harm in trying it if it makes sense. 

Finally, don’t forget to put together metrics that help you determine the effects of the changes you have made on your organization. Assess your company’s performance over 6- and 12-month timeframes; from there, determine the best way to move forward.


Enlisting business coaching services is a smart investment to make, especially if you want to further develop the leaders in your organization. However, you will need to be smart and meticulous when looking around for executive coaches. Furthermore, you have to be proactive in following their sound advice and measure its effects afterwards. Actively making changes in your leadership style and assessing its effects on your organization will surely help you get the most out of this endeavor. 

Do you require expert and reliable executive coaching in Edmonton, AB? Mitch Cammidge has you covered! Our services empower you to manage your time well, make your business financially strong, and lead the people in your business powerfully. Let us help you make your business work the way it should—schedule a free consultation today!