For those who have never experienced business coaching before, the idea of it may seem like a joke. After all, it’s hard to imagine a stranger walking into a business and magically fixing its problems on their own. This is what some people believe business coaching is, and unfortunately, it drives them away from ever trying the service.

However, the fact of the matter is that such assumptions are all myths, and there is so much more to business coaching than what many people assume. If you are interested to know the myths behind business coaching and learn the truth behind them, here are some of the biggest myths you need to know about.

Myth 1. the Coach Will Do the Job for You

If you had hired a coach thinking they would do all the hard work for you, you might be disappointed. A coach will not get down and dirty to fix all your business’s problems for you. Instead, their focus will be to work with you, the owner, as you are the one responsible for the entire business.

Business coaches understand that any business will reflect its owner. By helping you become a better leader, they will also help your business improve. They will use tactics and strategies to help you keep your investors happy and provide you with fulfillment. In that process, they will work hard to help you acquire the skills you need to run your business, as you are the only one who can make any changes permanent.

Myth 2. This Service Is Only for Failing Companies

You may assume that hiring a business coach is a last-resort type of solution that only failing businesses need. While business coaches can help failing businesses recover and succeed, that does not mean that successful companies cannot benefit from their help.

In fact, if your business is doing well, it would still be an excellent idea to hire a coach. They will help guide your company to ensure it stays on the right path and address problems that might derail your success.

Myth 3. This Service Is Much Like a Cheerleader

You may imagine coaches being like a cheerleader, shouting and screaming at the sidelines to motivate you. While some coaches may do this, it is not their main job. A coach’s main job is to be accountable to you and the results they deliver. They will identify what you need the most, offering you motivation and giving positive feedback. Remember, business coaches only want what is best for you and your company.


Besides the ones mentioned, many other myths cloud the world of business coaching. For instance, some assume that coaching brings fast results, while others think that a business coach can fix pretty much any problem. While they may be able to do that, the reality is that their job is to transform the owner, not the business. This takes a lot of time and effort to get right. However, it is highly effective, and it ensures that you, as the owner, have what it takes to run your business and lead it to success.

Mitch Cammidge is a business coaching service provider in Edmonton, Alberta, helping businesses boost productivity, increase revenue, and more. Hire us today as your business coach, and experience positive transformation!