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When people seek help from a business coach, they are typically trying to find ways to get rid of work-related stress and optimize their performance. These coaches are meant to help business owners obtain a clear vision of what their goals are and how to reach them. However, many people struggle to find someone who can actually help them reach these objectives.

If it is your first time seeking the intervention of a business coach to better your organization, it may seem like a daunting challenge to find the right one to fit your needs. Knowing the common mistakes that people sometimes make will be a push in the right direction as you search for coaching support.

Grave Mistakes to Avoid When Searching for a Business Coach

When it comes to taking charge of your business, knowing what your goals are and how to implement strategies in order to reach them will be the best way to achieve success. However, many business owners do not know how to go about doing this. Hiring a business coach will help them successfully attain these goals.

Mistake #1: Asking Your Network “Who is the Best Business Coach?”

One of the biggest mistakes that one can make when they are in search of a business coach is to ask their peers about who their opinion of the best business coach is. After all, a partnership depends on the dynamic two people share. There is no right or wrong answer to this question. The strategies that worked for one business may not work as effectively for the next!

The key to making a proper decision is to look internally and see what aspects of your business need improvement. This will allow you to narrow down on what parts of your business will need the most focus and help you find the appropriate type of business coach to work with.

Mistake #2: Making Your Decision Solely On Price

If you make a decision on which business coach to choose based on price alone, you may end up opting to go for the cheapest option you can find. While it is a good practice to try and save money where you can, the cheapest priced business coach may not be able to offer you the services that you need.

Taking time to screen the different options available to you will be the best strategy to finding a business coach to fit your specific needs. Taking note of what your business needs should come before looking for the most economical option.

Mistake #3: Assuming a Coach Will Have the Same Solution As They Did For Another Company

In line with looking for the best business coach, you may feel the inclination to hire the business coach that helped build your friend’s company. Remember that different businesses have varying needs, and assuming that a business coach will be able to replicate exactly what they were able to do for your friend’s company is the wrong idea. Consider your needs and find the right type of business coach to help you reach these goals.

Mistake #4: Expecting Your Coach to Fix Your Organization

Keep in mind that although a business coach can help you realize what you need to improve in your business to make it more profitable, you are ultimately the one in control. Your business’s success will boil down to how you handle and implement the advice your business coach provides to you. The task of fixing what needs to be fixed in your business will still be in your hands.


If your business has not been performing as well as you had hoped, there may be a growing need for you to seek business coaching services. Although these services are not a foolproof way to better your business and your business coach will not be doing the hard work for you, you can see a positive change with intentional planning and hard work!

Should be in search of highly trained and skilled business coaching professionals, come to Mitch Cammidge Coaching. We offer management consulting and business coaching services to companies based in Edmonton, Alberta. Visit us today and let us help you take control of your business!